The Predicting the Pandemic research was conducted in February 2021. among 3,008 US consumers age 14-74, who watch at least 1 hour of TV per week. It found that fundamentally in 2020, most US TV consumers said they were watching more hours of TV than before the pandemic. And with new streaming providers offering a steady diet of TV and movie content, their TV viewing has ramped up even further, embracing all flavours of streaming services and find less and less need for traditional pay-TV.
