October 14, 2022

The Simpatico Nature of Smart TVs, Streaming Players

New research on the viewing habits of viewers has found that viewers see smart TVs and streaming media players as having a whole lot in common, including the ability to strongly influence viewing behaviors.

According to Hub Entertainment Research’s Streaming TV: Built-in vs. Plugged-in? study—based on a survey of 2,517 U.S.-based viewers—smart TVs are not moving to replace streaming media players—like a Roku box or Fire TV USB stick—but rather that the smart TV/streaming player combination may exist side by side for some time to come.

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