Hub’s latest Decoding the Default study – conducted in August 2022, among 1,600 US consumers with broadband, age 16-74, who watch at least 1 hour of TV per week – found that across the entire TV viewer base, live TV from a traditional pay-TV service remains the most common first stop for viewing, with 28% noting that linear channels from a cable, satellite, or telco TV subscription is their TV home base.