September 8, 2020

Report: Streaming Gaining Viewers in All Demos, Reliance on Traditional TV Dips

Live linear TV is losing ground to streaming. That’s according to Hub Entertainment Research’s “Decoding the Default” report, which finds 2020 gaining streaming viewers in all demographics.

The pandemic has caused a surge in streaming, but the trend has been tilting away from traditional viewing and toward OTT-connected TV.

Learn More >>