December 20, 2022

Research: Ad-supported TV shows strong engagement

The Q4 2022 wave of Hub Entertainment Research’s TV Advertising: Fact vs. Fiction study reveals strong engagement with ad-supported TV services among TV viewers.

Key findings from this year’s study:

  • 57 per cent say they’d rather watch ads and pay $4 (€3.78) to $5 less per month for a streaming service. Preference for less expensive, ad-supported tiers over more expensive, ad-free tiers has remained relatively stable over the past year.


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