April 21, 2022

Consumer awareness and familiarity with free ad-supported streaming television (FAST) services in the United States as of February 2022

According to a February 2022 survey among U.S. television viewers, awareness of free ad-supported streaming television (FAST) brands is widely variable, with the Roku Channel being the most recognizable by around 90 percent of consumers. Familiarity with the platform was half that, at 45 percent, while familiarity with the least recognizable FAST brand to consumers, Xumo, was at only 14 percent.

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