The share of U.S. homes that subscribe to more than one of the major SVOD services has risen from 26% to 38% in just one year, according to Hub Entertainment Research.
Meanwhile, the share of U.S. homes that subscribe to all three major SVOD platforms—Netflix, Amazon and Hulu—has grown from 6% to 14%, according to the Hub report, which is detailed here by MediaPost.
The Hub data is juxtaposed with Parks Associates info that surfaced last week indicating that nearly 60% of U.S. homes subscribe to at least one of the major services.