Streaming has become a huge part of our everyday lives, and the default when it comes to choosing where to watch TV and movies. A new study by Hub Researchshows that as of 2021, 55% of viewers say online and OTT sources are their default source for TV viewing, compared to 50% in 2020, and 47% in 2019. In comparison, just 39% still default to watching traditional pay TV this year, down from 42% in 2020 and 47% in 2019.
