September 20, 2022

Survey: Customers Eight Times as Likely to Keep a Service They Identifiy as Their Default

Hub Research has released its annual “Decoding the Default” survey, which tracks the means people use to watch content, and what they turn to first when they want to watch TV. The survey has a ton of interesting details and insights, including the fact that in 2022, only 28% of viewers say that cable is their default source for TV.

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