May 2, 2018

US consumers think they pay too much for TV

There is a large gap in perceived value between online TV services and traditional cable, satellite or IPTV, according to Hub Entertainment Research’s What’s TV Worth annual study of US video consumers.

The report found that the difference between what TV consumers pay, and what they think is reasonable to pay, is greatest among traditional pay-TV subscribers. These customers pay, on average, $33 more per month for the TV services they subscribe to than they think is reasonable.