The pandemic brought streaming services into every home screen, as people looked for interesting content to kill time during the quarantine. A transition that was expected to take a few more years was accelerated in the past two years, forcing major networks to jump on the bandwagon or figure out new ways to connect to audiences.
In July, TV watchers spent more time streaming than they did watching linear TV or cable broadcasts. The Netflix success story became a model for other aspiring streamers. According to Grand View Research, since the start of the COVID-19, subscriptions and viewership has increased across all major services, like Netflix, Amazon Prime Video, YouTube, and Disney+.