Young consumers are embracing at-home movie releases. The surge in on-demand and streaming viewership could lead to “lasting changes in distribution models,” and young audiences are driving the trend. According to Hub Entertainment Research, 63% of 18-34-year-olds would definitely or probably pay to stream a movie being released in theaters at the same time, compared to just 12% of those over 35-years-old, and more than half would pay up to $50 to stream it.
